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This is Not Your Grandfather’s Direct Mail

This abridged article is from Mal Warwick’s book, Raising $1,000 Gifts by Mail. For information about the book, click here. When I’m asked how high-dollar direct mail differs... Read More »

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How a Hospital Foundation Increased Giving to its Newsletter by 1,000 Percent

This article is excerpted from Tom Ahern’s book, Making Money with Donor Newsletters. I gave a workshop on newsletters. People from Gillette Children's Specialty Healthcare in St. Paul,... Read More »

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Five Ways to Keep a Donor’s Eyes Glued to What You Write

Tom Ahern is the author of How to Write Fundraising Materials that Raise More Money, from which this article is adapted. His other books include Making Money with... Read More »

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Your Board Members as Ambassadors

This article is excerpted from Andy Robinson's book, What Every Board Member Must Know, Do, and Avoid Who’s talking about your organization . . . right now? If... Read More »

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Five Ways to Help Your Board Spring to Life

Kay Sprinkel Grace’s newest book is The Busy Volunteer’s Guide to Fundraising. She is also author of The Ultimate Board Member’s Book (from which this article is adapted),... Read More »

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Four Simple Ways to Keep Your Donors for Years

This article is adapted from Roger Craver's book, Retention Fundraising: The New Art and Science of Keeping Your Donors for Life. For more information about his book, click... Read More »

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Four Thoughts in the Mind of Every Prospective Donor

Harvey McKinnon is author of The 11 Questions Every Donor Asks. This article is adapted from his book. For more information about Harvey's book, click here. Four Thoughts... Read More »

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Every Fundraising Appeal Should Include These Five Slants

This article is adapted from The Fundraiser’s Guide to Irresistible Communications, by Jeff Brooks. For more information about the book, click here. Fundraising uses a style of writing... Read More »

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Why People Respond with Donations

This is an excerpt from Tom Ahern's book, What Your Donors Want…and Why! For more information, click here. "The story’s about the donor," Seth Godin says. Godin is... Read More »

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Five Fundraising Tips from the Pros

To read a description, see the table of contents, or read an excerpt from any of these featured books, click on its cover. You claim in your book,... Read More »

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